What We Do

Strategy for Frontier Markets: Grounded in Revenue, Not Hype

Most frontier technology analysis tracks capabilities, not customers. Funding, not fundamentals. Narrative, not numbers.

We do the opposite.

CounterFlow Solutions helps investors and operators cut through frontier tech hype to answer the questions that actually determine outcomes:

  • Where is real demand forming?
  • Who pays, for what, under what alternatives?
  • What does capital credibly fund versus what gets promised in pitch decks?
  • What decisions should we make now?

We specialize in the space economy, advanced mobility, dual-use technologies, and infrastructure markets where mission logic and commercial reality intersect — and where confusion between the two destroys value.

We focus on revenue-first, decision-first, and with zero tolerance for hand-waving.

Frontier Strategy & Intelligence

60-min. Reality Check | $995

(Early access pricing may apply)

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This is the fastest way to get clarity on a complex frontier market or technology decision.

What You Get
  • A structured diagnosis of your core market or strategy question
  • Identification of the top 3 risks, constraints, or opportunities
  • A clear recommendation on next steps, including whether deeper work is warranted
Who It's For
  • Investors evaluating frontier or space-related theses
  • Operators facing a market entry, pivot, or capital raise
  • Founders preparing for diligence or board scrutiny

This is not a sales call. It’s a working session designed to deliver quick, decision-focused insight.

Market Reality Assessment

1–2 week Decision-focused Sprint

Typically $10k–$15k, depending on scope

Discuss Scope

When a single strategic issue is blocking progress, this engagement is designed to answer it clearly and quickly.

This is not a broad market study or exploratory research project. It is a tightly scoped sprint focused on a core issue that materially affects strategy, investment, or go-to-market direction. It is designed to resolve uncertainty — not to catalog possibilities.

Typical Questions We Answer

We explicitly scope this work around a core, primary issue, such as:

  • Is this a real space-sustaining market, or a mission-dependent opportunity?
  • Who is the first real buyer, and what are we competing against?
  • What assumptions fail under scrutiny?
  • Where will revenue realistically come from — and where won't it?
  • Do the economics work at realistic launch costs, or only at pitch deck assumptions?
What's Included
  • Targeted analysis directly tied to the core issue
  • Buyer logic and demand constraints
  • Clear go / no-go or pivot implications
  • A concise, decision-ready written brief (not a white paper)

If the issue cannot be effectively addressed within this scope, we will recommend a deeper Strategy or Diligence Sprint rather than expanding this engagement.

Who It's For
  • VC / PE firms in pre- or mid-diligence
  • Operators approaching a major strategic commitment
  • Boards asking hard questions before capital is deployed

This is our most common next step after a Strategy Call

Strategic Diligence & Validation

Fixed-Scope Engagement

Engagements are scoped and priced based on decision criticality, complexity, and depth of analysis.

Discrete assessments often begin in the ~$30k–$50k range, with expanded or multi-phase work scoped separately.

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For situations where missions, capabilities, and markets are being conflated — and where clarity determines whether capital is allocated correctly or burned pursuing narratives that ultimately won’t fund.

Use Cases
  • Commercial or market diligence
  • Market segmentation and go-to-market strategy
  • Investment or board narrative development
  • Dual-use or policy-constrained market analysis
What Makes This Different

We focus on decision-relevant insight, not exhaustive documentation. The goal is to reduce uncertainty where it actually changes outcomes.

These engagements are structured around decision-relevant insight and senior judgment, not exhaustive documentation or junior-heavy analysis.

Advisory Retainers

Ongoing Strategic Support

Typically $10k–$20k/month; select cases start at $5k/month

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For clients navigating extended strategic inflection points where decisions compound and timing matters—fundraising cycles, market entry with sequential learning, regulatory positioning, or M&A processes where the landscape shifts as you move.

Retainers provide continuous strategic support, real-time course correction, and the ability to pressure-test assumptions as they evolve rather than waiting for formal engagement milestones.

Typical Clients
  • Growth-stage space companies preparing for a major fundraise
  • Investors managing active diligence portfolios
  • Operators executing on time-sensitive strategic pivots

Retainers are reserved for situations where ongoing engagement clearly creates leverage and are not intended as a starting point.

Why Clients Choose Us

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  • Deep space economy and frontier tech expertise (former STPI space policy lead)
  • Government and commercial market fluency (STPI, McKinsey, CSO roles)
  • Contrarian analytical frameworks (missions vs. markets, space sustaining vs. space-enabled)
  • Zero tolerance for narrative over numbers

Our Frameworks in Practice

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Our analytical approach to frontier markets, particularly in the space economy, has informed decision-making across the sector:

When Mission Logic Broke: Lessons from the SpaceX Inflection Point
Why "doing this anyway" became the most reliable signal of market viability in space.

Space-Based Data Centers: Structure vs. Technology
How early infrastructure decisions determine whether markets can form (SBDCs as example).

Why Space-Sustaining Markets Matter
Following the revenue to distinguish real markets from narrative-driven hype.

These frameworks inform every engagement, from 60-minute strategy calls to multi-week diligence sprints.

Explore All Insights

Ready to Get Started?

If you're navigating a frontier market investment, strategic pivot, or capital raise and need to distinguish real demand from narrative, start with a Frontier Strategy Call.

No sales pitch. No generic frameworks. Just focused analysis on the decision that actually matters.